Quadio Internship
Artist Relations & Campus Marketing, 2019 — 2020
My role
Artist relations & campus marketing
Overview
Quadio was an upcoming free music streaming service built specifically for college students. I joined as an Artist Relations Intern in the summer of 2019, based out of their New York office, and transitioned into a Campus Marketing Representative role through June 2020. My time at Quadio gave me hands-on experience in user research, UI design, and grassroots product marketing at a fast-moving startup.
Artist Relations Intern
Recruiting & Research
Recruited over 100 student artists and producers to the platform. Completed 50+ one-on-one video calls to gather direct user feedback on the product experience.
Deliverables
Compiled research and presented a 60-page deliverable on student artists, music venues, university music ecosystems, and labels to the management team. This research informed product decisions about how Quadio would serve college musicians.
UI Design Work
Alongside artist relations, I worked with Quadio's interface team on a member-list feature for college music groups. Starting from an existing Adobe XD wireframe, I explored ways to distinguish current and past members without breaking the product's established interaction language. I compared prominent segmented controls with quieter secondary switches, weighing visibility against the space available for member content.
Read more about my UI design approach and see the wireframe options on my UI Design page.
Campus Marketing Representative
After my internship, I continued as a campus marketing rep at Cornell. I presented the Quadio app to students to increase sign-ups during the beta launch. I registered more new users than 99% of other reps, sharing the closed beta code 52 times successfully. I independently transformed user feedback into actionable solutions for the management team.